Marketing Manager
The Associate Marketing Manager has a passion for storytelling and finding creative ways to tell brand stories across a variety of channels. In addition, they should understand how to source and leverage different forms of content across multiple platforms. They are team-oriented with a positive attitude and entrepreneurial spirit. The person in this role always has the customer in mind whether they be internal or external, with a focus on growing sales across digital channels. This role works in close partnership with Senior Management, Director of Omnichannel Marketing and the extended sales team.
Responsibilities Include:
Support business growth through development and coordination of marketing materials including flyers, ads, sell sheets, etc., ensuring all content and design is professionally written and accurately reflects the Q Music Brand.
Manage freelance, agency design and copywrite partners to develop on-brand creative assets on time and on budget.
Support e-comm and web development by managing assets ensuring they are created and sized for all e-comm and digital channels.
Build and maintain the consumer email database helping set KPIs for engaged growth
Lead the development and production of email marketing supporting the annual marketing and e-comm promotional calendar as well as customer specific outreach.
Optimize all email blasts with A/B testing to improve against KPIs.
Provide sales and marketing activity reporting for eblasts and key customers in a timely manner.
Support the social media coordinator with social posting, consumer response and post review for Three Farmers and Canpressco.
Monitor and respond to all customer and consumer comments, complaints, reviews across platforms providing monthly sentiment reports.
Coordinate sampling programs both on and offline
Oversee gift and sample development for sales and key constituents liaising with Logistics for distribution.
Coordinate Music Conference participation including booking booth space, travel and additional functions. Coordinate support materials to ensure a successful event providing results reports.
Identify opportunities to improve marketing and sales communications processes and activities to improve overall efficiency.
Stay informed on current trends, best practices, and opportunities to strengthen the company’s go to market strategy.
Participate in other marketing and sales projects as required.
Qualifications
Passion for idea generation and brand building with the ability to think creatively and brainstorm new ideas
Willingness to try new things and take risks to drive learning
Critical eye for marketing material and on-brand communication development and review
Strong analytical skills to measure results
Excellent organization, communication, presentation and follow-through skills with a keen eye for detail
Impeccable time management skills with the ability to multitask
Detail-oriented approach with the ability to work under pressure to meet deadlines
Skills and Experience:
Post-Secondary Degree or Diploma in Marketing or Communications
Minimum of 3 years of related work experience
Excellent verbal and written communication skills
Self-motivated with the ability to work independently and as part of a team
Ability to handle a fast-paced and deadline-driven environment
Critical thinking and problem-solving skills
Positive solution-oriented attitude
Previous experience in sales is an asset
Experience with Microsoft Office (Word, Excel, Outlook, Powerpoint), MailChimp, Adobe Illustrator
Experience with cloud based document sharing platforms (Google Drive, Dropbox)
Additional pay: Bonus pay
Benefits:
Casual dress
Dental care
Disability insurance
Extended health care
Flexible schedule
Life insurance
Paid time off
RRSP match
Vision care
Wellness program
Work from home
Experience: Marketing: 3 years (Required)
Education: Secondary School (Required)
Work remotely: Yes